Space to Breathe
Asthma is one of the leading causes of school absence due to illness, and a common reason for children being excluded from sports and other activities. By asking 10,000 decision-makers to breathe through a straw, Electrolux wanted to inspire the world with this global CSR project to create asthma-friendly environments that allow all children to stay in school and feel better.
To create awareness in a non traditional way a short movie was created telling the story of Olga and James, two kids who were affected daily by their environment.
The digital hub
On the campaign website you could watch and share the movie, gain information about the problem and affect your own environment. You did that by sending a straw to your local school staff members, sports coaches, politicians and other decision-makers in your community to create asthma-friendly environments.