Space to Breathe
for Electrolux

Asthma is one of the leading causes of school absence due to illness, and a common reason for children being excluded from sports and other activities. By asking 10,000 decision-makers to breathe through a straw, Electrolux wanted to inspire the world with this global CSR project to create asthma-friendly environments that allow all children to stay in school and feel better. 

electrolux.com/spacetobreathe

The movie

To create awareness in a non traditional way a short movie was created telling the story of Olga and James, two kids who were affected daily by their environment.

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The digital hub

On the campaign website you could watch and share the movie, gain information about the problem and affect your own environment. You did that by sending a straw to your local school staff members, sports coaches, politicians and other decision-makers in your community to create asthma-friendly environments.

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