The Raoul Wallenberg Algorithm

The worlds’ first AI powered compassion temperature scale → rwalgorithm.com

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Brief

Highlight the importance of compassionate leadership in a modern context and create awareness for Raoul Wallenberg Academy.

Execution

An algorithm that collects tweets in real time from 300 world leaders’  Twitter accounts.  By using IBM Watsons’ AI, we analyze what they say and which emotions they express. Combined with the reach of every tweet the algorithm calculate the current compassion temperature on rwalgorithm.com.

Results

The campaign reached every Swede 2.5 times in the week of launch and social media impressions up by 4890%. The tool will be used in Swedish schools.

Case

Case study

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Introduction to the algorithm

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The globe shows the current compassion temperature

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Users can go back in time to see the temperature shift

How it works

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The algorithm processes the Watson's analyze of the tweets and combined with the reach of every tweet it calculates the degree of compassion

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Tweets analyzed by Watson